Women are strong and independent, we always have been. But until the past couple decades, it hasn't properly been displayed in advertising. I guess it was reasonable in a sense to show women using household products like selling this cleaning machine since most women during a time were homemakers.
But being a homemaker/housewife doesn't make you dumb or less equal of a human being. In the ad below, it is advertising men's ties. By wearing this tie, you are showing that this is a man's world and women are just living in it. The way the woman is looking down, how she is smaller than her male counterpart, and her feminine touch serving the man breakfast in bed shows typical stereotypes of women.
Today, ads are much less obvious in gender roles and stereotypes. It is more common for women to show strength and power. In this Nike ad, the woman looks muscular and not very delicate and feminine. The message shows empowerment not only to herself, but to other women that you don't have to be a size 2 or fit into the media norms to be beautiful.
But then again, some ads make women look stupid. In this ad with Zoeey Deschanel, she has to ask her iPhone everything. Even if it is raining outside, when it is clearing raining outside. If you aren't familiar with Zoeey's personality, she is naturally cute and quirky, but I could see if other people take this commercial the wrong way.
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