Semiotics are important to advertising in many ways, especially when analyzing and understanding visual advertising. When looking at a TV commercial, a billboard, or a magazine ad, we can use semiotics to decode and encode the meaning in messages.
In this first image, it shows Ronald McDonald in a draped garnment, with the same pose as Lady Liberty. The end of the torch even has a McDonald's arch instead of fire. With hundreds upon thousands of McDonalds locations in the United States alone, this ad replacing Lady Liberty for Mr.McDonald shows how American getting a burger is. McDonalds is tradition and a place that people can count on no matter where they are in the states.
This next commericial is for SkinnyGirl cocktails. SkinnyGirl has a line of different alcoholic beverages that are focused towards women because of the low calorie and sugar in their drinks. In the commericial, they show a very poised women giving tips on "how to be a lady." That is, to sit right, to wear the right shoes, and to behave in a certain matter. After she gives a tip, there is video of girls having a good time and just relaxing breaking all of the "lady rules." This video shows that you don't need to be perfect and lady like all the time. Drinking SkinnyGirl allows you to cut loose and have fun, without worrying about sitting up straight.
The last ad is a billboard for Victoria Secret. It shows a Victoria Secret Angel with a seductive look on her face. Over her chest area, there is a huge barcode. And other than the barcode, she isn't wearing anything other than pink, fluffy wings. With the new QR codes, you can scan them by taking a picture onto your phone to get more information about a product. Although this ad is trying to sell bras, making its buyers take the time to stop and take a picture of this QR code, it is selling sex. People want to see, what is under that huge barcode? It is a bra? Or is nothing?
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