Everyone's a little bit racist

Of course, it is not right to racially stereotype for advertisements sake, but how can you not? How do you make an advertisement pop, be memorable without focusing on a certain group/type of people. Although its wrong to put one racial group in a negative light to sell something, I think stereotyping is somewhat necessary to get a point across to a certain group of people. In the infamous Jamaican superbowl commerical this year, many may see this as a negative view of islanders. But I don't find his happy go lucky attitude on life negative. Its light-hearted and sweet. Something is going to offended no matter what an advertisement amount, just realizing the risk you take is what is important.