There media campaigns are known to be very racey and they are always trying to push the envelope to get attention on their issue. One of their most successful (and my favorite) running campaigns is the "I'd rather go naked than to wear fur." This ad uses famous actresses and actors, tv personalities, and other celebrites to go naked in their commitment for animal rights. These ads are used for billboards, in magazines, and also used on social media like Facebook and Twitter. These ads are sexy, sometimes funny, depending who it is, and I believe are really effective.
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