Nostalgia

When a product is trying to sell to possibly an older audience or trying to advertise for an older product with a comeback, nostalgia is a very effect selling point. It helps bring back memories to consumers. Whether it may be good or bad, they are going to remember who they were with, what they were doing, and not just the product itself, but the experience while using the product.

In this commericial, Pepsi used Michael Jackson's legacy to bring back nostalgia of the drink to consumers. Michael Jackson was the King of Pop and meant a lot to people. He was the music of their childhood and using it in this commericial brought back memories and experiences not only of his music, but also drinking Pepsi.