Our focus group was people over 50's, so we focused mainly on safety features of the Jeep.
An adult male, over 70, would be driving the new Jeep Cherokee through a
beautiful neighborhood, he pulls up to a house where we seen a young
man, this man is his grandson. The grandson would say to the grandpa,
"ready to teach me how to drive?" The man then steps out of the car,
hands the key to his grandson and the young man sits in the drivers
seat. When he gets into the car the older man points out safety features
to the grandson which include the back up camera, and side cameras. The
begin to drive. While driving the grandson goes to switch lanes,
doesn't look over his shoulder, and starts to merge unsafely, and the
side camera begins to beep as it sees a car in the blind spot. The
grandson looks startled, but because of the safety features provided in
the Jeep, everyone was safe. Then the finish their driving lesson pull
back up infront of the house and give each other an endearing look that
states, "thanks grandpa for teaching me how to drive!"

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