Interuptive Advertising

Despite our ways to completely avoid advertising whether it be changing the channel or the radio stations during commercials, advertising is unavoidable. Advertisers have learned from our ways of avoiding advertisements and have created innovative ways to advertise products.

After every Google search, you may be reminded of it on the ads on Facebook or your Gmail account. Your searches are saved to help formulate what ads would be best for you. All during October, I had ads for discounted Halloween Costumes. Recently, I did a marathon and all I get are ads for the Color Run.

Pandora also uses a similar process where it puts ads based on your music listening. I listen to a lot of electronic music, so I always get ads for night clubs in San Francisco.

I think these types of ads are invasive to my privacy, but they are effective. I usually tend to click on them because they are based on my interests.