Creative Advertising

With all the outlets of media we have today, there are so many creative advertisements to keep our short attention span entertained. The iPhone ads, although very simplistic, I thought it was creative how they showed the different ways you can use Siri. This is one of my favorite commercials. This is one of the first advertisements I ever saw for the iPhone 4s, and it was amazing to see all that it could do. Even though there wasn't any cool flame effects or stuntmen or a hilarious ending, this commercial was creative and effective.

Nostalgia

When a product is trying to sell to possibly an older audience or trying to advertise for an older product with a comeback, nostalgia is a very effect selling point. It helps bring back memories to consumers. Whether it may be good or bad, they are going to remember who they were with, what they were doing, and not just the product itself, but the experience while using the product.

In this commericial, Pepsi used Michael Jackson's legacy to bring back nostalgia of the drink to consumers. Michael Jackson was the King of Pop and meant a lot to people. He was the music of their childhood and using it in this commericial brought back memories and experiences not only of his music, but also drinking Pepsi.

Interuptive Advertising

Despite our ways to completely avoid advertising whether it be changing the channel or the radio stations during commercials, advertising is unavoidable. Advertisers have learned from our ways of avoiding advertisements and have created innovative ways to advertise products.

After every Google search, you may be reminded of it on the ads on Facebook or your Gmail account. Your searches are saved to help formulate what ads would be best for you. All during October, I had ads for discounted Halloween Costumes. Recently, I did a marathon and all I get are ads for the Color Run.

Pandora also uses a similar process where it puts ads based on your music listening. I listen to a lot of electronic music, so I always get ads for night clubs in San Francisco.

I think these types of ads are invasive to my privacy, but they are effective. I usually tend to click on them because they are based on my interests.

Corn is not a vegetable

With obesity epidemics with men, women, and even children, the new hype is going organic. More health foods are on the rise and eating right became cool. Well, that didn't really help for big junk food corportations. In the pursuit to help defend themselves, the people that make high frutose corn syrup developed ad campaigns saying that corn syrup was "okay in moderation." Through out all the ads, person A questions the high frutose corn syrup, and person B makes them feel dumb for not getting the real facts. These ads were really cheesy, unrealistic, and were not believable. These ads did not spark people to continue to eat foods with high fructose corn syrup, but made them more aware of what they are eating.

Almond vs. Original

instagram:

Post picture with almond or original and hashtag

Youtube:

Mini episodes of how chocolate is made and how almonds are added to chocolate

Controversy: almonds should not be added

--Alternate endings and “like” the video--

Facebook:

Mini episodes also on facebook

“Like” Toblerone Almond or Original Toblerone to follow their campaign

Bug Vacuum

Radio Ad
**Mom cooking, sound of boiling and simmering in kitchen**
Child: MOM!! COME HERE. THERE IS A FLY IN MY ROOM!!

Mom: (in joyful tone) Coming sweetheart!

SFX: bug buzzing ZZZZzzZzzzZ

Mom: Let me get the swatter.

zzzZzZzz

Child: Oh no, there are more!!

SFX: sound of swatting, multiple bugs, baby starts to cry

Mom: (slightly frantic) I'll be back

Child: MOM!! There are more!!
Coming...

SFX: baby crying louder
ZZZZZZ, swat sound
Fire alarm goes off: BEEP BEEP BEEP

Child: MOM!!!

Mom: (sighs)

Woman: (soft, calm) Here, use this... (throws vaccum)

SFX: buzzing slowly goes away

FVO: When life is flying by you, don't take a swing, vacuum those pests with the Bug Vacuum

Always Reliable, Always Timeless

Our focus group to sell a typewriter to is early middle-aged people who enjoy travelling and keeping up with the latest technology. Our struggle was trying to sell such a simple piece of a equipment to those who are always up and out and don't want something big and bulky. Some of our main selling points were to show the consistency, the simplicity, and the nostalgia of the typewriter.

Since, our focus was to bring back the simplicity of the typewriter as our focus, we decided only to use print and tv ads, excluding any social media campaigns.

For the print ad, we had the idea of showing the typewriter throughout the decades. First in an office dated in the 1960's with wooded floors having only a typewriter and a radio. In the 1970's, shaggy carpet and tile, with the typewriter, a technicolor tv, and a radio collecting dust. And in modern office, there would be a flatscreen tv with stainless steal appliances, and still, a typewriter. This would show that even with life passing you by, the typewriter is always a constant.

For the tv ad, there would be a son on a typewriter writing to his son and it would be set as a flashback. Then fast forward, the son will be writing to his son on a typewriter. 

 

Jeep

Our focus group was people over 50's, so we focused mainly on safety features of the Jeep.

An adult male, over 70, would be driving the new Jeep Cherokee through a beautiful neighborhood, he pulls up to a house where we seen a young man, this man is his grandson. The grandson would say to the grandpa, "ready to teach me how to drive?" The man then steps out of the car, hands the key to his grandson and the young man sits in the drivers seat. When he gets into the car the older man points out safety features to the grandson which include the back up camera, and side cameras. The begin to drive. While driving the grandson goes to switch lanes, doesn't look over his shoulder, and starts to merge unsafely, and the side camera begins to beep as it sees a car in the blind spot. The grandson looks startled, but because of the safety features provided in the Jeep, everyone was safe. Then the finish their driving lesson pull back up infront of the house and give each other an endearing look that states, "thanks grandpa for teaching me how to drive!"