Hellen and her Tide

Hellen wakes up in the morning at about 7:00am, hops out of beautifully white sheets to make breakfast and lunches for her family. When making breakfast she throws something together quickly, a bowl of cereal and some fruit. Then starts to prepare lunches for her three children, two boys and one girl. The lunch includes a peanut butter and jelly sandwich, carrot sticks, and a small baggie of pretzels. Although she may be in a rush, she never forgets to leave an encouraging note in their lunch box to get the kids through the rest of their day.  Then, she helps her kids get ready for school, placing their brightly colored and clean clothes on them and kisses her husband goodbye wearing his Then, in her Honda Odyssey mini van, she drops the kids off at school. Next, she goes to Safeway and picks up groceries for the week and a bottle of Tide. Then goes home, puts some laundry in the washer, and cleans the house. Then, she goes on a run with their families chocolate labrador, Charlie. Then comes home and starts to prepare dinner. Around 2:30, Hellen leaves to go pick up the kids and then brings them all to soccer practice, then around 5:00 picks them up. Because the kids worked so hard at practice, they all got grass stains on their uniforms; causing her to have to do more laundry when she comes home. Then while the kids are doing their homework, Hellen finishes cooking dinner, when her husband comes home. Then the family eats dinner together, then watches a family show where each of them are wrapped in a blanket that smells so wonderful because of the Tide detergent. After the show, it is off to bed for the family where they climb into their clean sheets and fall asleep.

Rose Pedal Playhouse

Rose Pedal Playhouse is specifically directed towards little girls. There are many aspects of this commerical that are stereotypical of little girls. The colors used are very feminine, the music played is very soft and cute, and parts of the playhouse were stereotypical of girls like a kitchen and laundryroom.

Some aspects to change in this ad to make it less stereotypical would be to incorporate different colors in the commercial. Less soft pinks and more blues and purples. Also, it would be better to show both boys and girls cooking in the kitchen and playing together.

PETA Pit

PETA, People for Ethical Treatment of Animals, is one of the largest non-profit organizations for animal rights. There belief is that "Animals are not ours to eat, wear, experiment on, or use for entertainment."

There media campaigns are known to be very racey and they are always trying to push the envelope to get attention on their issue. One of their most successful (and my favorite) running campaigns is the "I'd rather go naked than to wear fur." This ad uses famous actresses and actors, tv personalities, and other celebrites to go naked in their commitment for animal rights. These ads are used for billboards, in magazines, and also used on social media like Facebook and Twitter. These ads are sexy, sometimes funny, depending who it is, and I believe are really effective.