Expectations of ADV91

I am in my second year at San Jose State and will be soon done with my GE's. Since most of the GE's I needed were full, I considered taking a class unrelated to my major, and advertising seemed appealing. I am a communications major and soon to be business minor and although advertising isn't a requirement of either, I feel like it will help me understand business if I understand really how advertisement works. Out of this class I want to increase my creativity and also to understand how to advertise effectively. I work in retail and always see really cool billboards and signs in the store I work at and throughout the mall. It would be pretty cool to contribute to something like that!