Dietmar Dahmen

I really enjoyed Monday's guest speaker, Dietmar Dahmen. He was such a dynamic and passionate speaker. I loved his style of power point that he did. Most of the time when speakers put too many words in their presentation it loses people, but I was really interested in everything he said. It was all very relevant.

Dietmar introduced  to me the idea of nowism. This is very important to keep in mind with advertising today. With so much new technology and how it has shaped our lives, it is vital to stay connected with our consumer and to be creative.

Expectations of ADV91

I am in my second year at San Jose State and will be soon done with my GE's. Since most of the GE's I needed were full, I considered taking a class unrelated to my major, and advertising seemed appealing. I am a communications major and soon to be business minor and although advertising isn't a requirement of either, I feel like it will help me understand business if I understand really how advertisement works. Out of this class I want to increase my creativity and also to understand how to advertise effectively. I work in retail and always see really cool billboards and signs in the store I work at and throughout the mall. It would be pretty cool to contribute to something like that!